The Conversion Rate Meter solution fits perfectly for small shop, walking street business and chain-store owners who want to know more about the crowd passing-by and/or entering their premisses.
Why Do You Need It?
Analysing a crowd’s behaviour in a shopping street is essential to understand the number of window shoppers actually entering your shop.
Is your visual merchandising attractive enough? Is your location worth its rent? Are passers-by becoming store visitors? Conversion Rate Meter provides you with useful insights to help you adapt your marketing strategies for best results.
Thanks to a small number of WiFi sensors, the ratio between the footfall outside your shop and the visitors inside can be calculated in order to understand how successful you are at converting window shoppers into potential customers.
What Will You Get?
The Conversion Rate Meter is a comprehensive solution offering you to receive a monthly report showing the hourly footfall outside and inside your premises as well as your actual converion rate, enabling you to measure the success of your marketing campaigns day by day or week by week. Have a look at a sample report here.
Other analytics provided by our software are: footfall, conversion rate of window shoppers and passers-by entering your shop, dwell time, % of returning customers, activity index, available in real-time and historical views, in daily, hourly and customisable resolution, for various types of population (staff, passers-by, etc.).
Crowd analytics results are visualised on a web-based and password protected dashboard, as well as disclosed via APIs for integration with 3rd-party system.
Why Our Product?
Thanks to our unique technology, we provide analytics, highly accurate and at low cost.
iOS devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of identifying the real device hidden behind the temporary MAC address, hence to count the number of mobile devices in the area.
One Sensor, Multiple Ranges
Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.
Our sensors detect a unique mobile phone number: unlike other systems, there is no double counting.
Inclusive Marketing Tool
Without any additional cost, our system can serve for location based marketing.