Conversion Rate Meter

Window Shopper Meter featured image

For Whom?

The Conversion Rate Meter solution fits perfectly for small shop, walking street business and chain-store owners who want to know more about the crowd passing-by and/or entering their premisses.


Why Do You Need It?

Analysing a crowd’s behaviour in a shopping street is essential to understand the number of window shoppers actually entering your shop.

Is your visual merchandising attractive enough? Is your location worth its rent? Are passers-by becoming store visitors? Conversion Rate Meter provides you with useful insights to help you adapt your marketing strategies for best results.

Conversion Rate Meter Mobile App Screens from the LBASense Dashboard App
Conversion Rate Meter Mobile App Screens from the LBASense Dashboard App: on the left, the Situation Awareness Picture; in the middle, the Conversion Rate Meter tab for the current day; on the right, the Conversion Rate Meter tab showing the aggregated historical data for the day before.

Thanks to a small number of WiFi sensors, the ratio between the footfall outside your shop and the visitors inside can be calculated in order to understand how successful you are at converting window shoppers into potential customers.


What Will You Get?

Conversion Rate Meter Typical Coverage
Conversion Rate Meter Typical Coverage
To calculate a shop’s conversion rate, two regions are covered (with one single sensor), respectively covering a shorter range of 5-10 meters and a longer range of 25 meters. Our system detects the number of mobile phones in the short-range region and compares it with the numbers of mobile phones in the outer circle region (excluding the phones in the inner circle). Finally, it calculates the conversion rate based on this comparison.
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The Conversion Rate Meter is a comprehensive solution offering you to receive a monthly report showing the hourly footfall outside and inside your premises as well as your actual conversion rate, enabling you to measure the success of your marketing campaigns day by day or week by week. Have a look at a sample report here.

Other analytics provided by our software are: footfall, conversion rate of window shoppers and passers-by entering your shop, dwell time, % of returning customers, activity index, available in real-time and historical views, in daily, hourly and customisable resolution, for various types of population (staff, passers-by, etc.).

Crowd analytics results are visualised on a web-based and password protected dashboard, as well as disclosed via APIs for integration with 3rd-party system.

Monitoring Tools: WiFi Sensor, Web Dashboard and LBASense Dashboard Mobile App
Monitoring Tools: WiFi Sensor, Web Dashboard and LBASense Dashboard Mobile App
All data, including the conversion rates, are available in real-time and historical views, in daily, hourly and customisable resolution, for various types of population (staff, passers-by, etc.) and accessible via mobile app directly on your phone.
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Download the fully functional demo of the LBASense Mobile App for iOS and Android and try it out now.
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Why Our Product?

Thanks to our unique technology, we provide analytics, highly accurate and at low cost.

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MAC De-randomization

iOS devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of identifying the real device hidden behind the temporary MAC address, hence to count the number of mobile devices in the area.

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One Sensor, Multiple Ranges

Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.

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Single Counting

Our sensors detect a unique mobile phone number: unlike other systems, there is no double counting.

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Inclusive Marketing Tool

Without any additional cost, our system can serve for location based marketing.


To know more about the Conversion Rate Meter Solution read the brochure or ask for a quotation tailored to your scenario.

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Read Brochure

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