For Whom?
The crowd analytics for exhibitors’ solution is tailored for exhibitors participating to an event or fair who want to know the number of persons who visited their booth in order to understand how successful they are at attracting visitors, compared to the main venue’s numbers.
Why Do You Need It?
LBASense for Exhibitors allows surveying the detailed number of people who have visited your booth during an exhibition, understand their duration of stay and compare the results with the venues’ general data.
Analytics insights are: footfall, dwell time, % of returning visitors and mobility (when multiple sensors are deployed, the mobility module allows understanding visitors’ patterns within the exhibition site). Data are available in real-time and historical views, in daily, hourly and customisable resolution, for various types of population (staff, passers-by, etc.).
What Will You Get?
We bring you a platform to analyse crowds at your booth, by extracting accurate yet anonymous information about footfall, passively listening to mobile phones signals. The solution consists of a full package of sensor(s) and monitoring tools. The system is based on a short-range sensor that passively senses anonymous data transmitted over WiFi networks.
Crowd analytics results are visualised on a web-based and password protected dashboard, as well as on the LBASense mobile app.
Why Our Product?
Thanks to our unique technology, we provide analytics, highly accurate and at low cost.
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MAC De-randomization
iOS and Android devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of identifying the real device hidden behind the temporary MAC address, hence to count the number of mobile devices in the area.
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One Sensor, Multiple Ranges
Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.
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Single Counting
Our sensors detect a unique mobile phone number: unlike other systems, there is no double counting.
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Inclusive Marketing Tool
Without any additional cost, our system can serve for location-based marketing.
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Interested in the LBASense for Exhibitors’ solution? Contact us for any additional information.
.This solution is compliant with the EU General Data Protection Regulation 2016/679 (GDPR).