Crowd Analytics for Retails

Crowd analytics for retails featured image

For Whom?

The Crowd Analytics for Retails solution fits perfectly for mall, shopping centre and chain-store owners who want to know more about their crowds.


Why Do You Need It?

Data gathering is as important as the access to it. As a retail manager, it’s essential that you understand your clients’ and attendees’ habits, even before the sales.

We therefore bring you the opportunity to analyse crowds visiting your premises, by extracting accurate yet anonymous information about footfall, stay’s duration, returning visitors, mobility patterns and people distribution passively listening to mobile phones signals.
Footfall, Duration of Stay, New Visitors, Mobility
Footfall, Duration of Stay, New Visitors, Mobility

What Will You Get?

Analytics provided are: footfall, dwell time, % of returning customers, activity index, mobility map and people’s distribution (if option purchased).

The solution consists in a full package of sensors and monitoring tools. The system is based on multiple short-range mobile phones detectors to be deployed in the selected area, that passively sense anonymous data transmitted over WiFi.
Monitoring Tools
Monitoring Tools: WiFi Sensor, Web Dashboard and LBASense Dashboard Mobile App
Crowd analytics results are visualised on a web-based and password protected dashboard, as well as disclosed via APIs for integration with 3rd-party systems.
Moreover, data are available in real-time and historical views, in daily, hourly and customisable resolution, for various types of population (staff, passers-by, etc.).
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Download the fully functional demo of the LBASense Mobile App for iOS and Android and try it out now.
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Why Our Product?

Thanks to our unique technology, we provide analytics, highly accurate and at low cost.

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MAC De-randomization

iOS devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of identifying the real device hidden behind the temporary MAC address, hence to count the number of mobile devices in the area.

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One Sensor, Multiple Ranges

Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.

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Single Counting

Our sensors detect a unique mobile phone number: unlike other systems, there is no double counting.

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Inclusive Marketing Tool

Without any additional cost, our system can serve for location based marketing.


To know more about our Solutions for retailers, discover our related use case by clicking on the button below or ask for a quotation tailored to your scenario.

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