Pop-up Events

outdoor events featured image

For Whom?

The crowd analytics for Pop-Up Events solution is tailored for event organisers, festivals, outdoor markets, concert managers who want to know more about their crowds’ behaviour at and around a venue.

Why Do You Need It?

It’s essential to offer your audience an unforgettable experience, where everything, from the gig to the food corner and the restrooms, is neat, safe and enjoyable. Observe your people’s habits to improve services, build a better and smarter environment and make sure to increase your customer retention. Analyse peak hours to improve accessibility and safety.

We therefore bring you a platform to analyse crowds attending your event, by extracting accurate yet anonymous information about footfall and demographics, passively listening to mobile phones signals.

Footfall, Duration of Stay, New Visitors, Mobility

What Will You Get?

Analytics and demographics insights are: footfall, dwell time, % of returning visitors, activity index, mobility and distribution maps (if option purchased). Data are available in real-time and historical views, in daily, hourly and customisable resolution, for various types of population (staff, passers-by, etc.).

The solution consists in a full package of sensors and monitoring tools. The system is based on short-range mobile phones detectors to be deployed in the secure selected spot that passively sense anonymous data transmitted over WiFi networks.

Monitoring Tools: WiFi Sensor in the outdoor box, Web Dashboard and LBASense Dashboard Mobile App

The system offered is available in a water- and humidity proof enclosure box for outdoor deployment.

Crowd analytics results are visualised on a web-based and password protected dashboard and mobile app.

Download the fully functional demo of the LBASense Mobile App for iOS and Android and try it out now.

Why Our Product?

Thanks to our unique technology, we provide analytics, highly accurate and at low cost.

MAC De-randomization

iOS devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of identifying the real device hidden behind the temporary MAC address, hence to count the number of mobile devices in the area.

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One Sensor, Multiple Ranges

Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.

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Single Counting

Our sensors detect a unique mobile phone number: unlike other systems, there is no double counting.

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Inclusive Marketing Tool

Without any additional cost, our system can serve for location based marketing.

You want to know more about Crowd Analytics for pop-up events and understand how this solution can fit your business? Contact us or read our related use-cases.