Project Goal
Museum Nacht, Bern (Switzerland), March 2015 and 2016: understand the top nationalities of tourists attending the event.
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Key findings
For two years in a row, the top nationality detected during Museum Nacht, the popular outdoor cultural event taking place in the center of Bern, was the German. According to this result, hospitality businesses and cultural organisations were able to adapt the offer to their main customers.

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