Crowd Analytics for Tourism

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For Whom?

The Crowd Analytics for Tourism solution is tailored for Smart Cities, municipalities, tourism boards, museum managers and marketing teams who want to know more about flows and patterns of tourists in the city.

Why Do You Need It?

As the number of tourists worldwide is constantly increasing, cities need to adapt their facilities to travellers’ needs and real-time activity to guarantee a better travel experience. Knowing who visits your city also enables hospitality and cultural attraction managers to segment their offer according to each category of tourists.

We therefore bring you the opportunity to analyse crowds visiting your premises, by extracting accurate yet anonymous information about footfall, stay’s duration, returning visitors, country of origin, mobility patterns and people distribution, passively listening to mobile phones signals.
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LBASense Crowd Analytics. Dashboard View: Multiple Region Footfall, Duration and Returning Visitors. Mobility Analysis Extracted from a Report.
LBASense Crowd Analytics. Dashboard View: Multiple Region Footfall, Duration and Returning Visitors. Mobility Analysis Extracted from a Report.

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What Will You Get?

Analytics provided are: footfall, dwell time, % of returning customers, activity index, nationalities, mobility map and people’s distribution (if option purchased).

The solution consists in a full package of sensors and monitoring tools. The system is based on multiple mobile phones detectors to be deployed in the selected area, that passively sense anonymous metadata transmitted over WiFi and cellular network.
Crowd Analytics Monitoring Tools: WiFi Sensor, LBASense Web Dashboard and Mobile App
Crowd Analytics Monitoring Tools: WiFi Sensor, LBASense Web Dashboard and Mobile App
Crowd analytics results are visualised on a web-based and password-protected dashboard, as well as disclosed via APIs for integration with 3rd-party systems.
Moreover, data is available in real-time and historical views, in daily, hourly and customisable resolution, for various types of population (staff, passers-by, etc.).
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Download the fully functional demo of the LBASense Mobile App for iOS and Android and try it out now.
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Why Our Product?

Thanks to our unique technology, we provide analytics, highly accurate and at low cost, enabling powerful insights for the tourism industry, such as nationality analysis of tourists.

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MAC De-randomization

iOS and Android devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of identifying the real device hidden behind the temporary MAC address, hence of counting the number of mobile devices in the area.

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One Sensor, Multiple Ranges

Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.

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Single Counting

Our sensors detect a unique mobile phone identifier: unlike other systems, there is no double counting.

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Inclusive Marketing Tool

Without any additional cost, our system can serve for location based marketing to send promotions or inform tourists.

 Ask for a quotation tailored to your scenario.

You want to know more about Crowd Analytics for Tourism and understand how this solution can fit your scenario? Read our related use cases by clicking on the button below or contact us to know more.

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This solution is compliant with the EU General Data Protection Regulation 2016/679 (GDPR).

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